SaaS companies should have “Pricing” in their branded sitelinks.
The absence of such a link is a significant issue.
Testing on client websites has shown that this significantly increases CTR, which is quite logical.
The absence of this link will result in clicks going to competitors in PPC, which can greatly impact sales.
The page must be named “Pricing,” and it should be a clickable page, not just displaying the price of the product/service.
The client from the screenshot saw tangible benefits from having this link compared to its absence, including funnel-related benefits.
Moreover, from a UX perspective, if everything is done correctly on the website, such a link will almost always naturally appear in sitelinks on SERPs because it is necessary for users.
