Sorry, but your baby is ugly!
Your website is not as good as you thought!
You ranked, but not because you were the best or original.
You ranked because Google had flaws, and in some cases, you knew you were using vulnerabilities!
Did you deserve such a sharp drop in traffic?
NO!
But did some sites with lower rankings deserve to be below you?
Doorways, existing solely to drain traffic.
Isn’t that the definition of partners/referrals?
Let’s be honest, you researched keywords and chose “profitable” queries.
Most of your website is content designed to gain positions, traffic, and money.
What about quality?
Most of you did this after research!
You wrote not only based on your own knowledge.
You were “inspired”.
Furthermore, you have “optimized” content that reads not like it was written primarily for people but for bots.
So yes, it’s “a little” scary!
But most ugly babies with time, effort, and love become better!
Are you ready to do what it takes?
Do you really love your website?
Or was it just easy money?
Google is punishing you, 100%.
Some of you deserved it!
But most thought they had done enough because they were crawled, indexed, and ranked!
You need to earn your return, and most likely, you won’t return to your previous positions.
You have 2 paths:
- Slow evaluation and problem-solving,
- Full cleanup and starting from scratch.
If you decide to remove your content, save a copy for reference (preferably, unpublish it, don’t delete it from the system).
Then rewrite what’s left!
- Deoptimize this crap!
Yes, using keywords seems to help.
But mentioning them right at the beginning only worsens readability.
Start using pronouns (it/they, etc.).
- From the first person, please.
Again, pronouns (I/we, etc.), but not only that, the text should sound real.
- Personalize.
People speak and write differently.
We use fixed phrases, punctuation differently, use different words in different contexts.
People should read this in your words, not just some synonymized gibberish.
Your point of view and tone!
- Prove it.
This is related to (2 – personalize).
When people read these things, they should believe that you really know what you’re talking about.
Your personal experience, ideas that others don’t have!
(Yes, this can also be faked – but it’s hard!).
- Provide value.
Every piece of content should serve a purpose (for you, for them).
Every visitor should take something away from your material and be satisfied with it.
Just saying the same crap as everyone else is not enough (not a duplicate, value!).
This is WORK.
Hard, laborious work.
If Google completely destroyed your website, consider a complete cleanup and starting from scratch.
Google will see it as fresh content and decide it’s “better”.
It will be hard, but over time, you’ll recover.
The third path is just to go and do something else.
Google wants you to suffer.
You will NOT recover quickly IF you manage to improve the situation enough.
Quit.
Switch to another channel.
This won’t be quick either.
To achieve <80% recovery in 3+ months, it will take a lot of effort/money.
You have an ugly baby, but you can deal with it if it’s worth it.
You can cheat – copy content to alternative URLs, clone the site under a new domain, make programmatic changes, create a new site with rewritten AI old content.
But Google will figure it out.
And then it will fly off the handle – sanctions.
Google’s algorithms may seem unfair, but wait until the vengeful spam team gets to you.
