The fact that parasite SEO works so well, and that authority sites can immediately rank for pretty much any keyword they create a page for, is proof enough that everything Google has said about helpful content and EEAT is nonsense, says Charles Floate.
If Google really ranked the most helpful page every time, then brand new pages from large media publications wouldn’t take #1 spots the day after they’re published.
If EEAT was as Google says, then “Partnered Content” or “Sponsored Content” authorship attributions wouldn’t rank in the algorithm.
Likewise, all of these manual actions being celebrated by some parts of our industry are more evidence that the algorithm can’t accomplish what the engineers are saying it actually does in the documentation.
Remember, we always work based on what works best in the SERPs and what makes the highest ROI – That’s all that matters at the end of the day!
My estimates for how much some of the large, public parasite SEO sites that have been affected by Google manual actions (via the new reputation abuse policy) in the past 24 hours have earned over their runs, Charles continues.
Do you think it was worth it?
