The misuse and overuse of schema.org markup can lead to undesirable consequences, such as Google ignoring the markup altogether and failing to achieve the intended SEO benefits.
It is often believed that simply adding more markup to a page will improve its ranking for unrelated topics, but this misconception can result in futile efforts.
Google only utilizes markup that it recognizes and has documented, making it crucial to focus on quality and relevance rather than quantity.
Overstuffing pages with irrelevant or excessive schema.org data is a common pitfall that should be avoided.
Instead, the emphasis should be placed on creating structured data markup that accurately reflects the content on the page and focuses on the main entities.
Attempting to cover an extensive range of entities or concepts is less likely to yield positive results in search features compared to a more targeted approach.
To effectively implement structured data markup, it is suggested to start with a clear understanding of its purpose and goals.
By defining the main entities and ensuring that the markup aligns with the content on the page, the chances of success are significantly higher.
Quality and relevance should always take precedence over quantity when it comes to structured data markup.
A strategic approach to markup involves careful consideration and planning.
It is essential to set boundaries, determine which data needs to be annotated, and focus on conveying relevant, high-quality information that serves specific goals.
Over-annotation should be avoided, and precision should be prioritized over excessive specificity.
https://inlinks.com/insight/stuffing-pages-with-all-of-schema-org-a-strategy-killing-tactic/
