Why is there such a communication gap between SEOs and Google?
Here’s why:
Google is telling you to think like a brand marketer, but SEOs cannot, for the life of them, stop thinking like performance marketers, even for just 5 minutes.
The issue is not that Google is saying “just write good content” and SEOs think Google is being less than truthful.
The entire narrative of focusing more holistically on the end-user with a broader, more long-term mindset just doesn’t resonate with people who are looking at rankings, traffic, and links like some sort of addict.
We are addicted to pure performance marketing.
In a world where AI and consumer skepticism are high, being top of mind and differentiated matters most, and many SEOs are going to get left behind.