Your SEO strategy needs to adapt based on the size of your site:
For Smaller Sites:
— Focus more on content — Create new landing pages and articles — Analyze content gaps compared to competitors — Plan architecture for new pages — Improve individual landing pages — Plan new page templates — Engage in link building and earned media — Less emphasis on technical SEO
For Larger Sites:
— More emphasis on technical and programmatic aspects — Implement programmatic internal linking — Brainstorm changes based on features and UX — Make templated on-page changes — Reduce and prune content — Manage link equity and crawler distribution — Review JavaScript and rendering processes — Monitor crawl control and indexation
While this depends on the specific site you’re working on, these principles generally hold true.
Smaller sites need to focus more on content and less on technical aspects.
On the other hand, larger sites often need to concentrate more on programmatic and technical changes.