Informational content niche sites are dead.
But SEO and organic traffic from Google are VERY MUCH still alive and kicking.
So how do you beat the algorithm?
Build online tools.
Here are just a handful that are still crushing it:
Literally just a one-page tool to calculate your daily calorie needs using simple, known formulas.
Monetized by Publift and Amazon affiliate.
Technically a blog, but 99.2% of traffic goes to a final grade calculator tool monetized by…
AdSense?
Seriously?
Rog – you need to get on Raptive ASAP!
One of the coolest internet businesses of all time.
Offers free maps and location data, and upsells to interactive maps and paid location data products for dev and business use.
This is a straight-up programmatic SEO site offering interactive quizzes on a host of topics.
A lot of schools should be using this in the classroom!
Notice how it looks absolutely nothing like a GeneratePress niche site…
Monetized by display ads.
Another very simple app that uses your location to check your elevation.
Also utilizes programmatic SEO, answering questions like “What township/county/neighborhood am I in?”
One of the most basic designs ever, hardly any content, but unaffected by the algorithm!
Great little tool for building a spinning picker wheel to make random choices.
Can be used for education, fitness, or anything where you need to make a choice.
Monetized with Raptive ads and a paid plan.
Absolutely crushing it.
Another one of the exciting programmatic SEO sites.
This site has a bunch of time and date tools.
Simple design, easy to use, attracts incredible links.
And it shows in the traffic.
Literally just an online alarm clock with almost 2M a month in traffic.
Advice:
Informational content as we know it is dying.
To “beat” the algorithm you have to pivot to what’s working.
And that’s highly relevant links.
Tools get a lot of good links.
A lot of good links = rankings, traffic, sales.
Go build some free tools!