Unraveling University Finances: A Tale of Subdomains and Suspicion
Olga Crawling Is this how universities make money now? Or is there a sneaky student with editing access pocketing the cash? Once upon a time, they gave us student accounts to do…
“GSC Helper” Chrome Extension simplifies your work with Google Search Console
Data aggregation, quick-links and much more. GSC Helper will be your new favorite extension to enhance Google Search Console (performance report) by visualizing performance data by week, month, or quarter.…
Breaking out of the SEO “Sea of Sameness”: an experiment in prioritizing helpfulness over rankings
Wil Reynolds hypothesized that by de-optimizing an existing SEO RFP blog post to make it more helpful and valuable for readers, even at the cost of temporarily losing rankings, the…
There is no strategy for “recovering” lost traffic or “reclaiming” visibility
It’s gone. There is only the hard & continual work that you need to do to earn new exposure; helping Google’s users by creating value, and providing better resources &…
Globe Explorer: a gaze into the world of knowledge
Globe Explorer is an AI-powered search engine designed to enhance the way users discover, organize, and share information on various subjects. It is a knowledge exploration platform that combines elements…
“Spammy links” <> “Link Spam”
We have to stop this game of “spammy links” vs “link spam”. Spammy links are images/cdns/scraped content, machine generated noise – for a bunch of reasons. Spammy links are a…
Advertising on the edge: how Google risks losing users
Middle of the page ads = example of why I believe Google is in trouble, Wil Reynolds. At some point saturating a page with ads isn’t innovation, it’s bottom feeding.…
The struggle against genAI content
“I don’t understand what people think they are going to stop by not ‘allowing’ genAI content,” says Michael King. It’s like saying we only allow horses and buggies on this…
How to protect content from AI: generality of topics versus deep content
The concept of “deep content” is not as important as the commonality of the topic when it comes to protecting content from AI-powered content generators. These generators, which are mostly…
How to fix broken tracking in GA4 for low-traffic websites
If you have a low-traffic website (less than 1000 visitors/day), your GA4 tracking will be completely messed up if you don’t do this Your tracking will be messed up due…