How to abandon hreflang and maintain success
Olga Crawling “I have come to the conclusion that hreflang needs to die in a pit of blue fire,” says AJ Kohn. Unfortunately, hreflang is like a Walking Dead zombie. Hreflang creates…
What will the March core update of Google bring
Google’s recent March Core update states that they are reducing “low-quality, unoriginal content in search results by 40%”. What does Google actually mean here? Some believe Google is implying “plagiarized”…
Google replaces travel bloggers with its artificial intelligence
Google has trained its AI on content from travel bloggers. Currently, it is using this AI to remove travel bloggers from the SERPs. And, in the future, they will replace…
Helpful Content Update: Key Trends in Impacted Websites and Impacted Site Categories
Key Trends in Impacted Websites: — Excessive advertisements that disrupt usability. — Overabundance of affiliate links without substantial content. — Inadequate E-E-A-T (Expertise, Authoritativeness, Trustworthiness). — Overuse of SEO-driven keywords…
The problems with organic traffic and the search for solutions.
A short thread on a client whose DECIMATED organic search traffic just has me scratching my head, says Rebekah Edwards. I’ve been working with Denver Upper Cervical since 2019. They’re…
User satisfaction assessment: the key to content
SEO Dilemma: Google says create content that’s people-first, not search engine-first 🙋 But Google can—presumably—measure user satisfaction via clicks, so how can publishers accurately assess satisfaction? Typically, they can only…
Publishing Battle: Uniqueness versus Authority.
So, here’s the problem I’m seeing with the current theories on the HCU, says Chrisy. And anyone can feel free to jump in and correct me – Every topic has…
Google, major players, and the future of online freedom
If you’re a blogger who was recently hit by the Google updates, now’s the time to take a stand and start making some noise, says Jon Miksis. We are witnessing…
From Scanned to Unknown
Google can move a URL from: 🦀 Crawled – currently not indexed to 🤷 URL is unknown to Google. (Screenshot is from the URL report showing indexing history of a…
How do Google’s ML systems determine useful content in search results
“Helpful” is in the QRG 188 times The raters are given so much instruction on understanding intent and which content is likely to meet it. When raters are given SERPs…