The evolution of Google ))
Olga Crawling Google in 2018: medical content should come from experts, preferably with credentials and peer reviewed. Google in 2024: let’s rank Reddit posts from random people on the internet # 1…
Gmail for your domain: Free setup in a few steps
How to use Gmail on a custom domain for free: Step 1: Set up a mailbox — Use a personal Gmail account or create a new, free Gmail account to…
Preliminary overview of the current situation by the end of HCU.
Current situation post HCU Backlink sellers: I’ve analyzed 150 websites; they all shared a common trait: low DA, insufficient backlinks. AI detection tools: We’ve examined 1,500 websites; they all shared…
The choice between self-expression and ranking.
Another topic that’s been brought up post HCU is the idea that publishers shouldn’t create content “for Google,” says Chrisy. That we should not be trying to “speak to Google.”…
10 SEO A/B tests that delivered over 10% more traffic + a bonus 50% winner
Moving the brand name to the front of title tags for a well-known brand increased organic traffic by over 15%. Adding dynamic pricing information to title tags increased traffic by…
Google’s secret rules: An ironic look at algorithm updates
I’ve spent weeks studying Google’s updates and the fallout trying to get a handle on it, says Fat Stacks. The only conclusion I can come up with is that it…
Analyze the HTML/DOM structure in 3D using this browser console script.
Here’s an HTML/DOM viewer you can paste into your console to view or debug any website in 3D. Choose from random/gradient/clear colors or whether layers have sides. You can save…
The story of a no-index tag that wasn’t there…
I recently worked on an interesting SEO case where a huge e-commerce site experienced a significant traffic drop, primarily affecting their blog, writes Olga Zarr. The client came to me…
The Impact of HCU and Recent Updates on Long-Tail Keywords in SEO
After the HCU and later updates, I became very wary of long tail keywords such as: “how much are home cleaning services in Nashville?” After auditing many sites, I started…
Google algorithms expose AI-generated SEO content
Nathan Gotch has anecdotal evidence suggesting that Google’s algorithms are capable of detecting SOME AI-generated SEO content produced by Large Language Models (LLMs). He provides an example, as illustrated in…