Google Confirms: High-Quality Content Is Crawled More Often
Google has debunked the myth of a fixed “crawl budget” that websites must adhere to.
Instead, Google’s crawling decisions are dynamic and driven primarily by content quality.
Key factors that influence Googlebot’s prioritization for crawling web pages include:
- Content quality and relevance
High-quality, user-centric content is the key to increasing crawl demand. Google prioritizes crawling pages that offer informative, relevant, and engaging content to the target audience.
- Search demand
If there is high search query demand for certain topics, Google is more likely to crawl related pages more frequently. Conversely, if search demand goes down, the crawl limit may also decrease.
- User interaction signals
Pages that attract higher traffic or have more backlinks from reputable sources are often prioritized for crawling, as these signals indicate the content is valuable to users.
- Freshness
Regularly updating content with the latest information and trends can help convince Google that the pages are worth fetching more often.
Adam Gent said, that based on data:
— Pages which rank on page 1 got crawled more frequently (clicks + impressions go hand in hand) — Pages with more internal links get crawled more frequently
“Quality” needs to be turned into a set number of inputs.
Even by Google.
