artificial freshening    выдача старых материалов за новые

Information about artificial update policy violations has been added to Google’s documentation in the Manual Actions Report.

The following appeared in the “News” and “Discover” policy violation sections:

Google has detected content on your site that appears to violate our Artificial freshening policy:

  • Artificially freshening an article by providing a new publication date without adding significant information or some other compelling reason for the freshening, and/or
  • Creating a very slightly updated article from one previously published.

Recommended actions:

  • Update all artificially freshened articles to their correct original dates and/or severing any redirects between article versions, or
  • Provide evidence that article updates were significant enough to warrant updating their publication date.

https://support.google.com/webmasters/answer/9044175

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