Mistakes in working with HCU: why looking at the best pages is not the best strategy.
Olga Crawling The mistake far too many make with HCU is to look at their best pages and complain. That’s not how HCU works. HCU looks at your WORST pages, and if…
The true art of content: when to create and when not to.
Should you be writing that? It’s a simple question, but so many get the answer wrong. The result is a huge number of people producing content about topics they don’t…
SEO strategies: the ideal approach to websites of different sizes
Your SEO strategy needs to adapt based on the size of your site: For Smaller Sites: — Focus more on content — Create new landing pages and articles — Analyze…
The impact of monetization on content quality.
2 sites, both on Kadence, pretty much the same setup. Fairly similar niches. One has ads, the other doesn’t. I bet you can guess which one has ads running on…
SEO: Survival Game or Cooperation with Algorithms?
For the first time in my career, I’m considering NOT publishing SEO research, and it makes me very conflicted, writes Cyrus Shepard. Working on a model to predict if Google…
Ranch-Style SEO
It’s time to unlearn what you know about SEO. The era of keyword dependence, Skyscraper content, and the blast-off potential of backlinks is obsolete. As we move into 2024, “Ranch-Style…
Probability math in SEO
If I flip a coin it is a 50:50 chance of Heads. If I flip 10 coins, the chances all will be Heads is tiny. But EACH coin still has…
How RankBrain and Hummingbird influence search algorithms.
If an algorithm like RankBrain has been running and self-updating since 2015, then read this and re-read it again: “RankBrain tweaks the algorithm on its own. Depending on the keyword,…
The curious case of the Core Update traffic drop
I’ve had a fascinating traffic drop assessment case of a medium-sized e-commerce website, says Olga Zarr. At first, it seemed pretty obvious – the drop happened at the exact same…
When Google becomes an enemy: how algorithms ruin the world of independent publishers.
Google’s recent algorithm updates have had a devastating impact on independent content creators like retrododo.com, reducing their organic traffic and revenue by a staggering 85% and pushing the business to…