Beware of manual spam penalties.
Olga Crawling For those people with affiliate links that got hit by a Manual Spam Action or were devalued by the Spam Brain Update, VERIFY that you have REL SPONSORED on ALL…
Analyzing Traffic Decline: Experience of a 98.8% Decrease
I’m at 98.8% decrease for both impressions and clicks, says Rob. But with killer SERP results like these, where the same AI article is listed in the top 10 twice…
SEO Specialists: Ranking Their Own Websites as a Measure of Competence?
I just saw a thread on Reddit where the OP says they won’t hire an SEO whose own site doesn’t rank well (or who doesn’t even have their own site).…
Burning Topic: Sharks, Ice Cream, and the Illusion of Causation in SEO
Shark Attacks Correlate with Ice Cream Sales! This is a prime example of how correlation does not imply causation, although in SEO we often draw conclusions about traffic growth/decline as…
Drop in organic ranking: How Google punished a site creating YouTube content with ChatGPT
This is a site that uses ChatGPT to generate numerous pages with brief summaries of YouTube video content. A couple of months ago, I predicted that it would likely receive…
Double Standards in Search Engines: How Major Brands Circumvent Rules
Yes, double standards exist. Removing your partner website from Google doesn’t harm users. Removing a national retail store, automotive company, or major newspaper makes people think that the search isn’t…
Why SaaS Companies Should Include a ‘Pricing’ Page in Their Branded Links: Impact on CTR, Competitiveness, and UX
SaaS companies should have “Pricing” in their branded sitelinks. The absence of such a link is a significant issue. Testing on client websites has shown that this significantly increases CTR,…
Exposing Theft and Connections: Website Analysis through BuiltWith
Guys, go to builtwith.com, enter your domain and search, and then navigate to the “Relationship” tab. You’ll see how your sites are connected to each other through GTM, GA4, and…
Content Debates: Entertainment or Spam
Mark: Real (hypothetical) question: I’m creating a website AI with purely entertaining content – there’s no “right or wrong” about it. It can be anything, stories, poems, games, anything –…
Beyond the Google Rules: Responsibility for Black Hat SEO Tactics and Their Legal Consequences
Spam SEO tactics have not only visibility and traffic consequences but legal ones as well. Do you want to know what they are? Then read this free e-book on the…