Mathematics of SERP: why sites rise and fall
Olga Crawling I’ve seen a few new sites rise in the past few months before suddenly dropping off a cliff, says Olivier Poirier-Leroy. My theory: Because they have a clean link profile,…
How online content affects crawling
Google Confirms: High-Quality Content Is Crawled More Often Google has debunked the myth of a fixed “crawl budget” that websites must adhere to. Instead, Google’s crawling decisions are dynamic and…
The path to effective markup: overcoming pitfalls and achieving relevance
The misuse and overuse of schema.org markup can lead to undesirable consequences, such as Google ignoring the markup altogether and failing to achieve the intended SEO benefits. It is often…
How to build strong SEO foundations for e-commerce with keyword parsing and clustering.
Here is how you can lay strong long-term SEO foundations for e-commerce sites, new or established. Keyword Scraping Scraped all the keywords. I am talking about all competitors’ keywords and…
Why do big brands always win in the game of affiliate spam?
Of course Forbes, USA Today, Glamour, CNN, etc. are doing affiliate spam. In a world where 90% of the results for a keyword like “best creatine” is affiliate spam though,…
How content diversity can help you avoid penalties from HCU
One of the patterns of sites that were hit the hardest by HCU is that most or virtually all of their content was targeting “SEO keywords”. In the data that…
Understanding the Impact of Google Updates on ThatFitFriend.com
Shot in the dark here, but can you share any info as to why my site thatfitfriend.com has been ravaged by Google’s updates?, – Jake Boly asked. I run the…
Overcoming the consequences of HCU: 8 steps to creating valuable content
How recover from the HCU: 1. Completely change your understanding of what helpful content is. Focus on truly understanding your audience and their needs. 2. Put yourself in the shoes…
Assessing Content: How to Determine Its Value for Publication
Kevin_Indig: if you would write content for a site, how would you test / gauge / think about whether content is satisfying before publishing it? Danny Sullivan: I have written…
Real ranking strategies: secrets of successful content
The update over the past couple weeks seems to have hit a lot of websites with “pet” content. But these two sites – dogster.com and catster.com are seeing enormous gains.…