For people who still believe that Google “needs” long form content – especially when its in the SEO starter guide as a myth.
We took a single PDF on this site and turned it into 60 stubs pages with their own URL – about a paragraph each, some just ten words, says David Quaid.
This went on to double traffic outside of the blog – but more importantly, to double traffic on the solution/point pages that made sales.
18 months later, Rapid7 acquired this company for $335m
