- Moving the brand name to the front of title tags for a well-known brand increased organic traffic by over 15%.
- Adding dynamic pricing information to title tags increased traffic by 10%, while static pricing decreased traffic by 7%.
- Replacing templated content with unique human-written content increased traffic to those pages by 14%.
- Adding “Updated Daily” to title tags of a listings website had an estimated impact of 11% more traffic.
- Shortening title tags and removing certain keywords on a travel site resulted in an 11% increase in traffic.
- Moving product descriptions out of tabs and above the fold increased organic traffic by 14% for desktop users.
- Removing a product carousel on e-commerce category pages increased organic traffic by an estimated 29%.
- Rephrasing H2 headings into questions on product pages, like “What are the Features of [Product Name]?”, increased traffic by an estimated 12%.
- Adding “The Best” to title tags, like changing “Basketball tips” to “The Best Basketball Tips”, increased click-through rates by 10%.
- Adding AI-generated informational text content increased organic traffic by 13% for a travel company in the US.
Bonus 50% winner: Adding a pros and cons table to comparison website product pages increased traffic to those pages by 50%.